Some people like to save an aged bottle of liquor for the special moments that call upon them to celebrate. At weddings anniversaries, and birthdays, you can see people tossing George Washington’s in the air and holding dearly onto a 35 year old Johnnie Walker. But for those of us who don’t drink, it isn’t nearly as easy to commemorate these important milestones – their just isn’t such a thing as ‘luxury virgin drinks’. So what gave the creators of Ruwa incentive to create the world’s most expensive non alcoholic drink? The story goes back to the prophet of Islam. When Muhammad declared that ‘alcohol was for the unfaithful’, the UK’s liquor markets began to crumble in the Islamic states. So when the Ruwa came along, it generated enough fuss to propel it into the public sphere. Though you may expect to find the river of heaven flowing within the Ruwa, most of its opulence is stored in the breathtaking crystal decanter. It’s encrusted with 8000 diamonds, 200 rubies, and topped off with a bar of gold. Each order is handmade, and customized to fulfill the clients specifications.

For those of us who may not have 5.5 million dollars in our piggy banks, Ruwa’s manufacturer, Isabella’s Islay, offers a cheaper special edition bottle for $800000. An opaque crystal detailed by master English craftsman line the neck of the Ruwa SE, which also has jewels that lettering the bottle. The drink itself is said to taste like elderberry and rose, but still remains a bit of a mystery. Isabella’s Islay offers free refills upon request, and provides complementary pouring flutes with the order. In case the Ruwa is damaged in any way, free maintenance services are also provide. I mean, it is the most expensive non alcoholic beverage after all!